Bossart competitive advantages:

·          A cohesive and aggressive multinational sales team led by experienced management

 Bossart has developed a successful combination of western sales experience and local Chinese sales expertise from over 500 sales in the past seven years.

·          Ability to identify the key buyers in each of its Chinese markets

Bossart develops effective marketing and sales programs targeting key buyers through market research and analysis with potential customers, industry experts and Bossart's distributor network.

·          Ability to identify the key decision makers and influential parties in the industrial equipment sales channel and build strong guanxi relationships to close sales

Bossart creates successful distribution networks from market analysis, building on existing relationships with current Bossart Chinese distributors and over seven years of experience with successful distribution models.

·          Intimate knowledge and understanding of the distribution channels available in China

Key relationships with decision-makers and stakeholders are built and maintained throughout the lifecycle of project sales.  Sales teams are constantly out in the field, building relationships for new opportunities.

·          A growing network of loyal distributors

Bossart has developed a database of over 1000 qualified distributors over the past seven years. This represents a network of profitable distributor relationships throughout China, which Bossart will triple into the future.

·          An in-depth understanding of Chinese business culture, language, customs and customer needs

Bossart's cultural and market understanding is critical to every China sale, particularly regarding relationships with customers and influencers. It has also enabled it to implement successful market-entry programs for its manufacturers.

·          Strong and close relationships with manufacturers

Bossart works closely with principals to develop profitable arrangements that create marketable and competitive products for the China market.  These include pricing, technical support, after-sales support and product delivery models with each principal's product to facilitate successful sales.

·          Strong management systems based on ISO 9000 standards, and a knowledge base of sales experience